Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
ISBN 13: 9780789005915
Format: Hardcover (109 pages) Publisher: Routledge Published: 06 Aug 1998
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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
by Robert E Stevens, David L Loudon, Ronald A Nykiel
ISBN 13: 9780789017697
Format: Hardcover (324 pages) Publisher: Routledge Published: 28 Jan 2003